Membership Platform Overview
The Membership Solution aims for organisations managing various types of memberships. The solution gives the organisation a full overview of all members and includes a lot of features that will help you in your relation with the members.
Member Life Cycle
Membership application - Can come in via an online form or be manually registered .
Qualification - New applications are handled by the membership team. With a application process Board the team keeps track of where a application is in the process and if all tasks according to a onboarding check list is done.
Create new membership - When all steps in the qualification process is done a notification is sent out to the new member
Automated billing of membership - The billing process can be fully automated. During setup you decide what rules you likt to apply and which billing schedule to use. The solution also handles dunning letter automation.
Member support - Case capture via emails or online forms and a support board that helps the support team to get a perfect overview of all cases.
Communication - With a register that is up to date it is super easy to create dynamic groups that you can use for markeing, new letter and other forms of communication.
This solution also comes with CRM Accelerate, a pre-configured CRM implementation that will support the organisations with their sales- and marketing activities in order to attract new members and keep current members informed in an efficient way.
CRM Customer Life Cycle
SUSPECTS - All your potential customers. For a car dealer every person with a driving license is a potential customer. With CRM Accelerate we give both the sales and marketing team a structured way to find and import those potential customers as leads in NetSuite. One of the tools is Dun & Bradstreet Connects that is a prospectation tool for searching for customers and contacts in one of Europes largest customer databas and then import them to NetSuite.
LEADS - All potential customers that is imported, manually registered or comes in via an online form most be handled in a structured way according to the rules your company have setup. With a Lead dashboard that is optimized for this process and with the CRM Lead Board as the visual aid this task becomes intuitive, fun and easy to handle.
PIPELINE- For each interested lead the sales rep will create an opportunity that the sales rep can work with and drives towards a closed deal via the CRM Pipeline Board.
QUALIFICATION PROCESS - The Pipeline Board gives the sales rep and sales team a uniqe overview of all ongoing deals and helps them qualify each opportunity in a structured process
ESTIMATES - For opportunities that meets the requirements and is a good match the sales rep transforms to an Estimate. And if the prospect gets an offer they can´t refuse the sales rep will transform the estimate to a Sales Order
CONTRACT - Each deal will end up in a contract of some sort, a order confirmation or a signed contract.
SERVICE & DELIVERY - Even if the sales rep often is not responsibility for the delivery of a sold product or service it does not hurt to be able to follow the delivery progress and being informed about potential problems. This is especially true when working as a Key Account manager where you at all times need a great overview of your customers.
CUSTOMER MANAGEMENT - It is more expensive and harder to get new customers to buy from you then keeping your existing. Therefor it is crucial for the sales team to keep track of there existing customers. When done right you can do a lot of upsell on existing customers.
